Priya Motupalli, Global Sustainable Sourcing Specialist sure is a cool title for an animal welfare scientist. Tell us what you do at IKEA Food Services AB!
Thanks! It’s a mouthful, but it’s an incredible position where I get to place animal welfare at the heart of our vision for more sustainable agriculture. My role is to develop and support the implementation of our sustainable sourcing strategy for the animal products in our range across all of the 52 markets we operate in.
This strategy consists of a set of programmes which covers animal welfare, environmental impact, and public health issues at the farm level. The first of these species-specific programmes, the better chicken programme, was launched publicly in the beginning of this year.
What are the principles you apply to your work?
The mission of IKEA is to create a better everyday life for the many people. I take this to heart in my own work—I’m not interested in good animal welfare or sustainable food production getting stuck in a niche market where only a small segment of the population benefits or has access to it. My goal is to consistently find a place for animal welfare as a core tenant of more sustainable food systems. This isn’t simple, as there are documented trade-offs—so I try and focus how animal welfare can connect to environmental or social issues to move the conversation forward, rather than not moving at all.
We also have something called the 7 Food Principles which set the general business direction at IKEA Food—although there is a principle around animal welfare, my favourite one is actually “food is pleasure.” Consumers are so overloaded now with information on the dos/don’ts of sustainable consumption! I think part of our job is to ensure that they can pick up something in the Swedish food market, or dine in the Restaurant, or grab something in the bistro and simply feel good about it, without having to panic about where it was sourced, or what the working conditions were like, or how the animals were raised, etc. Food is such an intimate, enjoyable part of our lives—and making more sustainable or healthier choices shouldn’t be a barrier to this enjoyment!
Of course, providing this experience for our customers is a journey and there is a great saying by our founder, Ingvar Kamprad that “most things remain to be done.”
In which way does animal welfare science get into your job? Do you use actual research data or methods?
Animal welfare science is a critical part of the job—and one of the main reasons I was hired! Current research forms the backbone of any animal welfare sourcing criteria we create. However, as the science only tells you what you can do, not necessarily what you should do, our sourcing criteria is also a product of country specific legislation, feedback from NGOs and suppliers, and customer desires.
In addition, data collection and the use of this data to improve animal welfare over time is an integral part of our better chicken programme, and will form an integral part of our other species-specific programmes as well. Alongside any input criteria we set, we have also identified key welfare outcomes that we will measure with the help of our suppliers and retail partners. These welfare outcome measures will provide objective information on the quality of life for animals’ specific to our supply chain. In time, we can use this information to establish key areas of improvement and apply targeted interventions.
Our first data-set related to the better chicken programme came in recently and I’m keen to get it to start working for us!
If you are interested in how IKEA works with sustainability in general: https://www.ikea.com/gb/en/this-is-ikea/people-planet/
If you want to learn more about IKEA’s view on animal welfare: https://www.ikea.com/gb/en/doc/general-document/ikea-read-more-about-ikeas-view-on-animal-welfare__1364641255476.pdf
Follow Priya on twitter:@drpriyamots
Coverage of Better Chicken: http://5mpoultry.uberflip.com/i/976632-poultry-digital-may-2018/15?m4=